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How UK cleaners can get more genuine Google reviews

Whether you do weekly domestic cleans, end-of-tenancy deep cleans or offices, people choosing a cleaner are really choosing who to trust with their keys. That's why reviews carry so much weight in this trade. A profile full of recent, genuine reviews tells a new customer in Hackney or Harrogate that you turn up, you're thorough and you're honest.

Why cleaners often get fewer reviews than they deserve

A good clean is often noticed least when it's done well. Regular clients may be out when you're working, so there's no natural moment to ask. End-of-tenancy customers are busy moving house. The result is that loads of happy customers never think to leave a review, unless you ask.

Ask at the right moment

• One-off and end-of-tenancy cleans: ask the same day, once the client or letting agent has seen the result. If the deposit came back in full, that's a great moment.
• Regular domestic clients: ask after the first few cleans, once they've settled in, then leave it. Don't ask every week.
• Office and commercial clients: ask your main contact, by name, after a good month.

Send a direct link

Copy the review link from your Google Business Profile ("Ask for reviews") and include it in an email. One tap should take the customer straight to the review box.

Keep the wording simple

Hi Rachel, thanks for choosing us for your end-of-tenancy clean on Elm Road. If you have a minute, an honest Google review would really help us. Thanks, Ana, Sparkle & Shine Cleaning

Mention the job or the address so they remember which clean you mean.

Stay on the right side of Google's rules

• Don't offer anything in return. No discount on the next clean, no free oven clean and no prize draws. Incentivised reviews break Google's policies and can be removed.
• Ask everyone, not just the happy ones. Filtering customers so only satisfied ones are asked ("review gating") isn't allowed.
• No fake reviews, including from friends or staff.

Don't overdo it

A single polite request is plenty. More than that feels pushy, especially for regular clients you want to keep for years. Always include an easy way to opt out.

A note on UK email rules

Review request emails can count as marketing under PECR. Only email clients who've agreed to hear from you or where the "soft opt-in" applies, and include an unsubscribe link. The ICO website explains this in plain English.

Reply to every review

A quick "Thanks Rachel, glad the flat was spotless for handover!" shows you care. If a review is critical, such as a missed skirting board, reply politely and offer to come back. Prospective clients notice how you handle problems.

Make asking automatic

Between jobs, keys and travel, asking for reviews is easy to forget. AskForStars sends a polite review-request email to each customer you add, with an unsubscribe link built in, by email only. There are no incentives and no gating, just an honest ask. It's £19/month, with no contract, and you can cancel anytime.